Integrating Netcore Unbxd Analytics
The following sections explain how Netcore Unbxd Analytics works and how to integrate it with your website. This document is intended exclusively for customers who have integrated with our V2 integration method. For details on versions of integrations, please refer to this documentation .
As part of our ongoing upgrade process, we are gradually transitioning all customers to the new and improved SDKs. Please note that we will eventually deprecate support for the older SDK versions. To ensure you have access to the latest features and enhancements, we strongly encourage you to plan your migration to the upgraded SDK.
Why is it essential to set up Netcore Unbxd Analytics?
Analytics is crucial for maximizing the effectiveness of the Netcore Unbxd platform. By integrating Analytics, you add unique tracking codes to your store properties, which trigger interactions known as “events.” These events include actions like search queries, product clicks, impressions, cart additions, and orders, all of which are tracked for each visitor through browser cookies. This event data enables our AI/ML models to gain valuable insights and build detailed visitor profiles, highlighting their preferences for specific categories, brands, and prices.
These profiles are vital for:
- delivering personalized search results
- enhancing recommendation algorithms for better product discovery
- generating comprehensive reports
In summary, integrating Netcore Unbxd Analytics is crucial to achieving your conversion goals through precise personalization. Incomplete or broken analytics integration during or after onboarding leads to a diminished search experience, reduced relevance, and less effective personalized AI capabilities.
What are the types of events tracked?
The trackers will capture your users’ behavior as they navigate and interact with your online touchpoints.
What are the events we track?
The first event created when a shopper visits your site. It tracks and builds profiles using browser cookies for two types of visitors: first-time users and repeat users.
Site-level information are stored as cookies and are titled as,
- User ID:
unbxd.userId - Visit ID:
unbxd.visitId - Visit Type:
unbxd.visit
The first event created when a shopper visits your site. It tracks and builds profiles using browser cookies for two types of visitors: first-time users and repeat users.
Site-level information are stored as cookies and are titled as,
- User ID:
unbxd.userId - Visit ID:
unbxd.visitId - Visit Type:
unbxd.visit
Triggered when a shopper uses the search bar to find a product on your site or selects one of the suggestions provided by Netcore Unbxd’s Autosuggest widget.
It captures every query the shopper searches, even if no results are returned, providing insights into search effectiveness.
Triggered whenever a shopper clicks a product or product image from any Product Listing Page (PLP), Category page, or Recommendation widget. It will capture the clicked product’s unique ID and the page where the click activity occurred.
This data can be used to highlight ‘Popular Products’ and create personalized ‘Recommended For You’ lists, ensuring a more customized shopping experience.
Triggered each time a user adds a product to their cart, regardless of the originating page—whether it’s the Product Detail Page (PDP), Product Listing Page (PLP), historical orders, or any other page.
For users incrementally adding products, the event should fire once per product addition, and the qty parameter should reflect the quantity added during that specific action.
Triggered when a purchase is completed on your site. This event should be fired for each product in the order, capturing valuable data such as the product ID, quantity, and order details.
How to integrate Netcore UNBXD Analytics?
The Netcore Unbxd Analytics tracker must be integrated on every page and version of your site, including desktop, mobile, and tablet.
We provide multiple integration options, each designed to meet specific technical requirements and business needs.
Here’s an overview of the implementation methods available:
Netcore Unbxd Pulse (Recommended)
Simplify Analytics Integration by adding just one line of code to your site and letting Netcore Unbxd experts handle the rest.
API Implementation (Recommended)
With this method, you integrate the API references for each event that needs to be tracked. It is particularly suitable for businesses that require a high level of customization.
JavaScript Implementation
This method allows embedding the tracker as a custom Javascript file, anywhere within the HTML pages in your site.
Tag Manager Implementation
If your website uses a tag manager such as GTM (Google Tag Manager) or Tealium, you can use your tag manager to easily place the tracker in your site.