Why Netcore Unbxd Merchandising?
Netcore Unbxd’s Merchandising Workbench is a robust tool for managing product visibility and enhancing user engagement by promoting specific products or categories. It provides a versatile, no-code Visual Editor, making it comfortable to create, configure, and fine-tune merchandising rules.
What can I do with the Merchandising Workbench?
What can I do with the Merchandising Workbench?
1. Promote or Hide Products
Easily prioritize specific products or remove less relevant items from search results based on keywords or customer preferences. By controlling product visibility, you guide shoppers toward the best-fit items. Learn how to do it ↗
- Promote items relevant to the current season, like “winter coats” during colder months or “beachwear” in summer.
- Prioritize visibility for newly launched products, ensuring they appear prominently in search results to drive awareness and engagement.
- Temporarily hide products that are low on stock or in clearance to maintain shopper expectations around availability.
2. Pin Products to Specific Positions
Pin selected products to designated spots in the search results of any query to ensure shoppers see the items you want to highlight. This helps increase visibility for new arrivals, high-margin items, or promotional products. Learn how to do it ↗
- Pin high-profit products to prominent positions, increasing visibility for items with the best business interest.
- Feature highly rated or reviewed products at the top of relevant search results to guide shoppers toward quality choices.
3. Run Campaigns with Banners and Landing Pages
- Elevate your marketing initiatives by displaying banners for sales, events, or seasonal promotions. Learn how to do it ↗
- Promote holiday sales with special offers.
- Showcase banners for a new collection launch.
- Create dedicated landing pages specific to a query for an engaging and cohesive shopping experience. Learn how to do it ↗
- Showcase all discounted products together.
- Curate a “Shopper Favorites” page that includes top-rated and best-selling items
4. Showcase Handpicked Product Collections
Create curated collections that cater to specific shopper interests, such as “Top Picks for Summer” or “Gifts for Her,” providing an easy way to navigate high-interest items. Learn how to do it ↗
- Create collections like “Eco-Friendly Essentials” or “Tech for Travelers” to help shoppers quickly find curated items for specific themes.
- Create collections around special occasions (e.g., “Mother’s Day Gifts”) to guide shoppers toward popular gift ideas.
5. Instantly separate products that match set conditions
Automatically filter and organize products based on specific criteria—such as pricing, stock levels, or shopper preferences—allowing for quick, dynamic adjustments in merchandising. Learn how to do it ↗
- Create price-sensitive campaigns by quickly filtering products based on the price attribute.
- Instantly filter all products based on color to run Christmas or St. Patrick’s Day campaigns.
6. Customize Facets for High-Conversion Filters
Present high-impact filters to narrow search results and match shopper intent, such as “eco-friendly” or “popular brands,” enabling quick discovery of relevant products. Learn how to do it ↗
- Feature filters for popular brands to make it easy for brand-loyal shoppers to navigate directly to their preferred options.
- Highlight facets like “Eco-Friendly” or “Recyclable” for sustainability-focused shoppers.
7. Redirect Shoppers to Targeted URLs
Guide users to relevant pages when they search for popular categories or keywords. For example, redirecting “customer support” queries to the help page ensures a smoother user experience. Learn how to do it ↗
- Redirect searches like “new releases” to a dedicated page that showcases the latest product drops.
- For out-of-stock popular items, redirect users to a similar collection page or “back-in-stock” alert page.
8. Merchandise Query Autosuggest
Promote a specific suggestion/typeahead option and increase active campaign visibility. Learn how to do it ↗
9. Segment Shoppers and A/B Test Ideas
- Leverage segmentation to personalize the shopping experience based on user behaviors or preferences. Learn how to do it ↗
- Use A/B testing to measure the impact of merchandising adjustments on conversions. Learn how to do it ↗
10. Analyze Product and Campaign-Wise Shopper Behavior
Get in-depth insights into how your shoppers engage with specific products, campaigns, or queries. Learn how to do it ↗
- Track metrics like clicks and conversions to understand which campaigns (e.g., flash sales) perform best and refine future strategies accordingly.
- Analyze engagement metrics for individual products to identify best-sellers and promote them for higher visibility.
- Monitor shopper behavior patterns on category pages, identify popular items, and adjust merchandising strategies to cater to demand.
And more…
How to access the Merchandising Workbench?
- Login to Netcore Unbxd’s self-serve console ↗
- From the Site Key Picker, click the site you want to apply a merchandising strategy.
- After selecting the appropriate site key, navigate to Merchandising.
What are the Netcore Unbxd UI terminologies you should know?
Attributes
Attributes
In an ecommerce catalog, attributes are the characteristics or properties that describe a product. These attributes can be textual or numerical and help effectively organize, filter, and display products.
Example: Attributes like Color, Price, and Brand define key traits of a product.
Values
Values
Values represent the specific details or data points associated with an attribute. These values define the characteristics that an attribute describes.
- Example:
- The attribute Color might have values like Red, Blue, or Green.
- The attribute Price might have values like 50, 100, or 150.
- The attribute Brand might have values like Nike or Adidas.
Operators
Operators
Conditions allow you to create rules by comparing attributes and their values. These conditions determine how products are filtered, boosted, or buried. This is applicable for Boost & Filter
Equals (=)
Equals (=)
The attribute value must exactly match the specified value. Example: Brand = Nike will include only products with the brand “Nike.” Products like “Nike Limited Edition” will not be included because it’s not an exact match.
Not Equals (≠)
Not Equals (≠)
The attribute value must not exactly match the specified value. Example: Color ≠ Red will exclude products that have “Red” as their color. However, products like “Dark Red” or “Red Velvet” will still be included because they are not an exact match for “Red.”
Contains (⊂)
Contains (⊂)
The attribute value must include the specified keyword or text. Example: Brand ⊂ “Nike” will include products where the brand contains the word “Nike,” such as “Nike” or “Nike Limited Edition.”
Does Not Contain (⊄)
Does Not Contain (⊄)
The attribute value must not contain the specified keyword or text. Example: Color ⊄ “Red” will exclude all products with “Red” anywhere in the color description, such as “Dark Red” or “Red Velvet.”
Greater than or Equal to (>=)
Greater than or Equal to (>=)
The attribute value must be greater than or equal to the specified value.
Example: “Price >= 100”.
Less than or Equal to (<=)
Less than or Equal to (<=)
The attribute value must be less than or equal to the specified value. Example: “Rating <= 4”.
Logical Operators
Logical Operators
AND:
All conditions must be true for the rule to apply. This operator is used to combine multiple conditions where all must be met. Example: Brand = Nike AND Color = Red will include only products that are both “Nike” and “Red.”
OR:
At least one of the conditions must be true for the rule to apply. This operator is used to broaden the scope of the condition. Example: Brand = Nike OR Brand = Adidas will include products from either “Nike” or “Adidas,” but not necessarily both.
THEN:
This operator is used to define the sequence of rules. If the first condition is met, the second rule will apply. It is typically used when you want to create a layered, sequential set of rules. Example: Sort by Price Ascending THEN Sort by Rating Descending means that the products will first be sorted by price from low to high. If products are at the same price, they will be sorted by rating them high or low.
How to combine rules to create a cohesive merchandising strategy?
Netcore Unbxd Workbench supports using multiple merchandising rules, enabling retailers to create a cohesive shopping experience.
Here’s a simple example for a search query “back-to-school” campaign:
- Segment shoppers.
- Run a banner to advertise the campaign on the home page, category pages, and search query listing pages.
- Create a landing page by applying filters for stationery, lunch bags, or water bottles.
- Redirect users to the landing page dedicated to back-to-school products and deals.
- Boost new arrivals and highly rated items unique to each segment and bury products with lower ratings.
- Pin items from popular brands in positions 1 to 10 on the search result page.
- Analyze the campaign’s performance and the shoppers’ journeys to apply what was learned in the next campaign.