Netcore Unbxd’s Merchandising Workbench is a robust tool for managing product visibility and enhancing user engagement by promoting specific products or categories. It provides a versatile, no-code Visual Editor, making it comfortable to create, configure, and fine-tune merchandising rules.

How to access the Merchandising Workbench?

  1. Login to Netcore Unbxd’s self-serve console
  2. From the Site Key Picker, click the site you want to apply a merchandising strategy.
  3. After selecting the appropriate site key, navigate to Merchandising.

What are the Netcore Unbxd UI terminologies you should know?

How to combine rules to create a cohesive merchandising strategy?

Netcore Unbxd Workbench supports using multiple merchandising rules, enabling retailers to create a cohesive shopping experience.

Here’s a simple example for a search query “back-to-school” campaign:

  1. Segment shoppers.
  2. Run a banner to advertise the campaign on the home page, category pages, and search query listing pages.
  3. Create a landing page by applying filters for stationery, lunch bags, or water bottles.
  4. Redirect users to the landing page dedicated to back-to-school products and deals.
  5. Boost new arrivals and highly rated items unique to each segment and bury products with lower ratings.
  6. Pin items from popular brands in positions 1 to 10 on the search result page.
  7. Analyze the campaign’s performance and the shoppers’ journeys to apply what was learned in the next campaign.