Search is at the heart of any successful eCommerce experience. When shoppers visit your site, they expect to find relevant products quickly—even if their search query is misspelled, unclear, or slightly off-target. That’s where Netcore Unbxd’s AI-powered search algorithms come in. They are designed to understand shopper intent and deliver accurate, relevant results in real-time.

However, every business is unique. You may use specific product terms, naming conventions, or customer language that our default AI models may not fully understand right out of the box. That’s why the Content feature in the Algorithms section of the Unbxd Console gives you the flexibility to customize how search understands your site’s language.

Why Use the Content Section?

The Content section allows you to add site-specific dictionaries to help Unbxd algorithms better interpret your unique product catalog and customer behavior. This ensures that your search results stay relevant, even in edge cases. By configuring key content types like Synonyms, Phrases, Stemming, Concepts, Stop Words, and Spellcheck, you can improve the accuracy and performance of your on-site search.

Let’s take a quick look at what each of these content types does:

Why It Matters?

By customizing these content rules, you help the search engine better understand your catalog and shopper intent—leading to higher relevancy, better conversions, and improved user experience.

In the next sections, we’ll explain how to add, edit, or delete each type of content entry using the Unbxd Console.

💡 Tip: You can also create query rules that target a primary search keyword along with additional keywords.