AI Suggested Redirects
Overview
AI Suggested Redirects enable users to create redirects for seasonal collections or category paths that are broadly applicable. These recommendations are powered by Netcore Unbxd’s AI, leveraging past search patterns, user behavior, popular searches, and trending queries.
This feature allows merchandisers to automatically configure redirects suggested by Unbxd, ensuring that users are directed to the most relevant and timely content based on emerging trends and search data. This enhances the browsing experience and ensures that users can easily find the products they are most likely to search for, optimizing site navigation and search performance.
Set Up AI Suggested Redirects
Navigate to Merchandising > Search > Redirects. Click on AI Suggested Redirects.
When the user clicks for the first time on AI Suggested Redirects, the system will kick off a job to generate suggestions based on past search patterns and trends. These suggestions will be ready within the next hour.
Once the suggestions are up, there will be two options for users to select:
| Option | Description |
|---|---|
| Accept | Click Accept, if you liked a suggested redirect. You can Preview it in a new tab before applying it. This allows you to review the redirect before finalizing it. |
| Reject | ClickReject, if you did not like the suggested redirect. The system will ensure that the specific suggestion will never be shown again in the future. |
- AI-generated redirect suggestions will be refreshed every 15 days.
- After the 15-day refresh interval, when you click on the button again, the system will trigger a new job to update the suggestions. This process may take time to complete.
Set up Redirects
Log in to the Netcore Unbxd console site. From the Site Key Picker, click the site you want to apply a merchandising strategy. After selecting the appropriate site key, navigate to Merchandising > Search > Redirects
Set Up a New Campaign Using Redirects.
On the Redirects dashboard, click Add redirect. You will be directed to the Add banners interface.
- Enter the Query for which you want to set up redirects. This is the search term you expect your shopper to use. To apply the same rule to additional queries, Click to apply same rule to more AI suggested queries, add queries separated by commas, and press Enter.
- Enter a Campaign Name for internal reference.
- Select a Segment from the list to target specific shopper groups or click +Create New Segment to make a custom/new one.
- Set the Duration for the campaign, including the Time Zone, Start and End dates, and times.
For an open-ended campaign, enable Run Perpetually. This option allows you to run any campaign until it is manually stopped.
- Optionally, add a Description for future reference. Then click Next to proceed.
Set Redirect Strategy
- Enter the Redirect URL.
Make sure the Redirect URL entered is publicly accessible and operational. Netcore Unbxd will NOT determine the validity of the URL provided.
- You can preview the redirect URL by clicking the Preview button on the instant preview section.
Saving or publishing the redirect
After providing the redirect link, you can do one of the following.
- Click the Save button to retain the Campaign as a draft.
- Click the Publish rule button to push it live.
Troubleshooting and FAQs
How to view a comprehensive list of all the campaigns I launched?
How to view a comprehensive list of all the campaigns I launched?
To view a comprehensive list of all your redirect campaigns, select the site key, click Merchandising, navigate to Search, and then Banners.
Key information on the campaign list
- Campaigns are grouped by query. If multiple campaigns are set for the same query, they will appear in the same row of that query.
- Details available on each listing
- The campaign’s date range
- The segment it’s applied to
- Its current status (Active, Upcoming, Draft, Stopped, or Expired)
Finding the campaign/query using Filters and the search bar
- Log in to Netcore Unbxd’s self-serve console ↗
- In the Site Key Picker, select the site where you want to apply the merchandising strategy.
- Once the site is selected, go to the Merchandising section.
- Hover over Search and click Redirects.
- You’ll be directed to the Redirects overview page, where you can view a list of all campaigns—draft, live, upcoming, and expired.
- Use the search bar to find the campaign you want by entering the associated query.
- You can also apply filters to narrow your search and quickly locate the banner. You can filter campaigns based on the following criteria:
- Status – Active, Upcoming, Draft
- Created On – Date range
- Created By – The user who created the campaign
- Segment – Associated Segment
- After selecting your desired options, click Apply Filters.
The listing page will now display only the campaigns that match the filters you have applied.
How to edit an existing campaign or publish a draft campaign?
How to edit an existing campaign or publish a draft campaign?
If you have added a Redirect and saved it as a draft or want to make changes to a live redirect campaign, you can follow the steps below to publish it on the live site.
- Locate the campaign you wish to modify.
- Click the Edit icon to open the campaign.
- Review the campaign details and make necessary edits to the rules by clicking the Edit icon next to the respective rule or condition.
- After verifying all the changes, click Publish rule to make the campaign live.
How to view a summary of my redirect campaign?
How to view a summary of my redirect campaign?
To view the summary of any specific campaign, locate the campaign in the list and click the Eye icon at the far-right end of the row.
How to apply the same rule to additional queries?
How to apply the same rule to additional queries?
Sometimes, you may want to apply the same redirect to multiple queries. For instance, if you’ve set up a redirect for the search query “help,” it might be beneficial to include other queries like “support” or “talk to an expert” under the same campaign.
To do this:
- Locate the campaign you wish to modify.
- Click the More options icon next to the existing query.
- Select + Apply same rule to more queries from the dropdown.
- In the popup window, enter the additional queries in the Add Queries section. Separate multiple queries with a comma.
- Press Enter to confirm.
- Review the added queries and click Apply Changes.
Now, all the redirects defined for the query in the original campaign will also apply to the newly added queries.
Why to create new redirects for the same query?
Why to create new redirects for the same query?
- Segment-specific targeting: Tailor redirects to different audience segments (e.g., different support pages for different regions) for the same query to deliver personalized experiences.
- Time-bound promotions: Create redirects for short-term events (like flash sales) while maintaining an evergreen redirect for the same query.
- Diverse objectives: Address different goals, such as promoting new brands while pushing best-selling brands for the same search term.
- Flexibility in prioritization: Set up redirects with different priority levels to ensure the most critical rules take precedence based on the timing or business need.
Options to achieve this in the Netcore Unbxd console:
- Duplicate an existing campaign
- Create a new campaign for the same query
Key Difference: When duplicating a campaign, all existing information is carried over, saving you time. However, when creating a new campaign for the same query, only the query is pre-selected, and you must configure other details from scratch.
How to duplicate existing campaigns?
How to duplicate existing campaigns?
- Locate the campaign you wish to modify.
- Click the More Options icon at the far-right end of the row.
- Select Duplicate Rule.
- A copy of the respective campaign will be created and opened.
- Apart from the query, you can edit and change every other section.
- It is mandatory not to have overlapping date ranges for two campaigns with the same query if the target segments are the same. It is advised to change the same to avoid errors in saving or publishing. Learn how to set up the redirect.
- Once satisfied, you can
- Click the Save button to retain the Campaign as a draft.
- Click the Publish rule button to push it live.
How to create new redirects for the same query?
How to create new redirects for the same query?
Learn why to create multiple campaigns for the same query.
To do this:
- Locate the campaign you wish to modify.
- Click the More options icon next to the query.
- Choose Add Another Campaign from the menu.
- Configure the new campaign as per your requirements.
- Once done, you can
- Click the Save button to retain the Campaign as a draft.
- Click the Publish rule button to push it live.
How to stop active campaigns?
How to stop active campaigns?
- Locate the campaign you wish to stop from being live.
- Click the More Options icon at the far-right end of the row.
- Select Stop redirects and then click Stop.
How to Bulk upload redirects?
How to Bulk upload redirects?
You can bulk upload redirect campaign rules as a CSV file. To do this:
- Navigate to the More Options button at the top and select Bulk upload redirects.
- Upload the file by either dragging and dropping it or clicking Upload File. You can download a sample CSV file for reference purposes.
- If you want to override existing rules, check the corresponding option.
- Once the upload is complete, the imported redirect rules will appear on the Overview page.
How to import redirects from one site to another?
How to import redirects from one site to another?
If you manage multiple sites—such as dev, stage, and prod—and want to replicate campaigns from one site to another, you can use the Import option.
To import campaigns:
- Navigate to the More Options button at the top and select Import Rule.
- Choose the Source Site from which you want to import the rule.
- Select the query for which you want to import campaigns.
- The system will retrieve the campaigns, their duration, and the segment they were set for. Review the list and check the campaigns you want to import.
- Click Import to complete the process.
- If you import campaigns that conflict with existing ones, the system will override the campaigns at the target site.
- For all other cases, new campaigns will be created for the imported query at the target site.
How to export existing redirect campaigns?
How to export existing redirect campaigns?
You can download all your existing redirect campaigns as a CSV file.
To export:
- Click the More Options button at the top and select Bulk download redirects.
- Once initiated, a CSV containing all your campaign data will get downloaded to your local system.
How to delete an existing redirect campaign?
How to delete an existing redirect campaign?
- Locate the redirect you wish to delete.
- Navigate to the More options icon at the far-right end of the row.
- Click Delete Rule and confirm Delete.