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Product Badging
Visually highlights key product attributes or promotions on product cards to guide shoppers and boost engagement
What is Product Badging?
Product Badging is a visual labeling feature within the Unbxd Search Console’s Merchandising Workbench. It enables merchants to highlight specific products on the product cards with badges such as “Sponsored”, “Special Edition”, “Sale”, and more. These badges serve as quick, intuitive signals that help guide customers through your catalog, enhance product visibility, and ultimately drive higher conversions without altering your inventory.
Why Use Product Badging?
Badges play a critical role in e-commerce by:
- Attracting Attention: Highlight important product attributes or promotions.
- Facilitating Faster Decisions: Help shoppers quickly identify product status or special offers.
- Increasing Sales: Leverage existing traffic more effectively by promoting key products.
Common Types of Product Badges
Here are examples of badges you can apply, each serving a unique purpose:
- New Arrivals: Showcases the latest products added to your catalog.
- Seasonal or Holiday Badges: Emphasizes products tied to special occasions (e.g., Christmas, Easter).
- Hot Today: Highlights trending or best-selling products currently popular among shoppers.
- Limited Edition: Indicates exclusive items with limited stock, creating urgency.
- Hard to Find: Marks rare or collectible products.
- Scarcity Badges: Such as “Only 3 Left,” encouraging immediate purchases by signaling low stock.
- Size or Dietary Preferences: Labels like “Plus Size,” “Vegan,” or “Gluten-Free” to help customers quickly find suitable products.
- Discount or Sale: Draws attention to products with special pricing or discounts.
Benefits
- Improved User Experience: Customers can instantly identify product highlights or offers.
- Boosted Conversion Rates: Targeted badges help nudge purchase decisions.
- Flexible Merchandising: Easily apply badges across your catalog to suit marketing strategies.
| Strategy | Purpose | Product Badge Examples |
|---|---|---|
| Social Proofing | Highlights popularity, builds trust, and motivates hesitant shoppers. | Best Seller, Popular, Trending, Exclusive, Out of Stock |
| Scarcity | Creates urgency by emphasizing limited availability and risk of missing out. | Limited Edition, Today Only, Selling Fast, Just 2 Left, Almost Gone |
| Urgency | Encourages time-sensitive decisions with time-limited offers or exclusive products, creating FOMO. | Deal of the Day, Limited Edition, Back in Stock, Pre-Order |
| Sales & Discounts | Draws attention to promotions and savings, motivating customers to take advantage of deals. | Sale, Clearance, Limited Offer, Free Shipping |
| Product Highlights | Emphasizes unique product attributes to cater to specific shopper interests. | New Arrival, Hot Today, Plus Size, Premium, Eco-friendly, Vegan, Gluten-Free, Eggless, Veg-only, Sugar-free |
| Seasonal / Holidays | Highlights products tied to holidays or seasonal themes to align with customer intent. | Easter, Thanksgiving, Black Friday Sale, Christmas Deal, Mother’s Day Special |