Overview

The trackers are unique tracking codes that must be configured onto the store properties that yield an interaction. We call this interaction an “event”. UNBXD collects visitor events, such as search queries, product clicks, impressions, products added to cart, orders, etc. These events are tracked for each user/visitor using browser cookies. With this information, a profile is built for every visitor, based on his/her affinity to different categories, brands, or prices. This information is then aggregated and analyzed for multiple purposes:

1. Providing relevant and personalized results on the listing page
2. Enhancing the recommendation algorithms to have a satisfactory product discovery experience.
3. Generating reports

The visitor profiles are key in fetching relevant and personalized products as search results. They also help generate detailed reports. Integrating analytics is a mandatory step towards achieving conversion goals.

Integration Options

There are three ways to integrate Unbxd analytics on your web pages:

1. GTM/Tealium Integration: This approach is suitable if you already use these tools to manage the tags on your site's web pages without touching the HTML code.
2. Browser integration: This approach is suitable for adding JS snippets to the web pages. The included JS analytics SDK makes it the easiest way to integrate analytics, and this is our recommended approach/
3. API Integration: Refer to our API documentation, and we recommend this route only if you have reasons not to go with the above approaches.

Required Events for UNBXD Products

Find below the list of all the events required to be added based on the scope of the integration ( Search, Browse, Recommendations )

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Note

Refer to the code snippets in the integration links above for examples. All events must be invoked correctly with the documented payload for correct behavior e.g. if an attribute is missing in the search hit event, to our system will not be able to attribute a product click to a search query.

Such issues will lead to incorrect session tracking, product attribution, leading to degraded relevance and misleading reports.

Analytics Validation

Unbxd provides a tool to validate analytics integration, which makes your job easier to troubleshoot issues and ensure correctness. The tool is compatible with GTM integration and browser integration. We highly recommend you use this tool by visiting the link above and giving us your feedback.