Landing page

Landing page allows you to use a combination of filter, boost, pinning, slotting & sorting rules to create a customised results page. You start with all the products in the catalog. By using filter options, you can narrow down the set of products to the ones you want to include in the result set. This is followed by using sorting or a combination of boost / pin & slotting rules to define the positioning of products in the result set.For special occasions or SALE season, merchandisers generally create a special page of products related to the occasion. Those pages are called Landing Pages to make it easier for the shopper to make a season-specific purchase.

Common Applications for Landing Pages

• Generating collections page for Christmas sale.
• Creating collections page to displays products of a specific brand.
• Creating collections page to display newly launched products.
• Creating a collections page to display relevant products when the results fetched from search query are not appropriate. For example, a search query for ‘Best Movies of all time’ may show irrelevant result if the information is not passed in catalog correctly. A merchandiser create a Landing page where they can pin the top 10 movies at specific positions. For example, Christmas season is coming and you want products catering to the festival from your catalog to be presented at one place. You can create a Landing Page with all the red and white themed clothes with special discounts.

To add a custom landing page:

• Click Create Landing Page.
• While this is similar to what you can do when you click Start Merchandising, when you click on Create Landing Page, you can boost/bury, sort, slot, pin, or filter products within your catalog to control their position on the search results page.

To add redirects

• Click Add URL.
• The Add URL button allows you to indicate the webpage you’d like your shoppers to be redirected to. This is useful when you want your shoppers to view related products relevant to your shoppers’ queries within the entire catalog. For instance, if you create a landing page for products related to Thanksgiving, your shoppers can be set to be redirected to this page anytime they search for a query related to products related to Thanksgiving.

You have successfully created a Landing Page for your campaign.