Overview

Segment attributes define shopper groups based on specific criteria, enabling targeted personalization. These attributes enable precise targeting, improving search relevance, recommendations, and merchandising strategies.

Segments can be defined based on:

Location: Segment shoppers by region for localized recommendations.
Device: Identify shopping behavior across mobile, desktop, or tablet.
Visit Type: Distinguish between first-time and returning visitors to tailor experiences.
Custom Attributes: Use business-specific criteria to create unique shopper segments.

Types of Segment Attributes in Unbxd

Users can set up specific attributes to serve as criteria for segmenting data. These attributes fall into two categories

Default Attributes: Built-in attributes such as location, device, and visit type that help segment shoppers based on standard data points.

Default attributes are predefined segmentation criteria available in the Unbxd platform. These attributes help categorize shoppers based on common factors without additional configuration. It simplify segmentation, allowing for quick personalization without custom setup.

📘
Important Point to Remember

Default Attributes cannot be deleted.

Attribute	Description	Use Case
Location	Group shoppers based on geographic location for tailored recommendations.	A shopper from New York sees winter clothing recommendations, while a shopper from California sees summer apparel.
Device	Targets users based on the device they use for personalized user experiences.	Mobile users receive a streamlined experience, while desktop users see a more detailed layout.
User Type	Differentiates between new and returning users for customized content.	First-time visitors see trending products, while returning shoppers see personalized recommendations based on past activity.

Custom Attributes: User-defined attributes passed through the search API to create segments based on specific business needs.

Custom attributes are user-defined criteria that segment shoppers based on specific business needs. These attributes are passed through the search API and help create more tailored shopping experiences. You can add up to five custom attributes in addition to the default ones per segment.

📘
Important Point to Remember
Only one value can be passed against each custom attribute in the Search API request. If multiple values are passed, it will not be considered for segmentation.

Attribute	Description	Description
Loyalty Tier	Segments shoppers based on their loyalty status for tailored offers.	Segment shoppers as "Gold," "Silver," or "Bronze" members to offer exclusive discounts.
Purchase Frequency	Group shoppers by how often they make purchases for targeted incentives.	Identify frequent buyers to provide personalized promotions or early access to sales.
Product Preferences	Classifies shoppers by brand or category interests to enhance product targeting.	Categorize shoppers based on interest in specific brands or categories to refine recommendations.

Segment Selection

Priority order is critical to resolve the conflict between the different segments. The priority order of selecting a segment in one or more matching attributes is available between two segments.

Unbxd Default: Location
Unbxd Default: Device Type
Unbxd Default: Visit Type

Use Case

For example,

Segment A: Segment is created for Spain, which is location-based: Spain_users.

Segment B: Another segment is created for new shoppers: New_shoppers.

Question: If a new shopper comes from Spain, both segments will be applicable. Which segment should be chosen by Unbxd?

Solution: Unbxd will resolve the issue based on the priority of the segmentable attributes configured by the user. Unbxd Default Location is ranked above Unbxd Default visit type, so in the above use case, Spain_users segmentation will be applied.

Configuration of Segment Attribute in Search API.

For example, the custom attribute below is configured on the console:

region_ID Acceptable values: 101, 201, 301 .
Customer_type Acceptable values: Premium, Gold, Silver

Single attribute and Single value Configuration

segment = region_ID:101

[https://search.unbxd.io/b4e6bc70e0650ca106de50a2fb4e2543/ss-unbxd-gcp-usSegme](https://search.unbxd.io/b4e6bc70e0650ca106de50a2fb4e2543/ss-unbxd-gcp-usSegme)
ntationTesting14331704367234/search?q=sgtesting&debug=true&debug.structured=tru
e&promotion.version=v3&segment=region
id%101

Multiple Attributes and Single Value Configuration

segment = region_ID: 101, Custome_type: Gold

https://search.unbxd.io/b4e6bc70e0650ca106de50a2fb4e2543/ss-unbxd-gcp-usSegmentation
Testing14331704367234/search?q=sgtesting&debug=true&debug.structured=true&promotion.v
ersion=v3&segment=region_id:101,Customer_type:Gold