Overview

The Overview (Site) report provides a high-level summary of Search performance across your site. It helps you monitor traffic, engagement, and revenue driven by search, and identify trends over time.

Use this report as a starting point to understand overall search health before drilling down into query-level, product-level, or A/B test reports.

The search report is divided into the following sections:

Tab Name	Description
Site	Provides overall search performance metrics across the entire site, including hits, conversions, and trends.
Query Report	Delivers insights at the individual query level, such as search volume, performance, and click behavior.
Zero Result Query	Focuses on queries that returned no results, helping identify catalog gaps or keyword mismatches.
Product Level	Breaks down performance at the product level, showing which products are getting searched, clicked, or ignored.
A/B Tests	Tracks and compares performance between control and test groups, useful for evaluating changes like ranking logic, UI tweaks, or personalization strategies.

Key Metrics

The Overview section displays aggregated performance metrics for the selected date range:

Metric	Description
Hits	Total number of search requests made on the site.
Click Through	Number of search result clicks by users.
Cart Through	Number of add-to-cart actions originating from search results.
Sale Through	Number of completed purchases driven by search.
Revenue	Total revenue generated from search-driven purchases.

Filters and Controls

Filters and Controls allow you to refine key metrics by adjusting the date range and applying segments to analyse search performance for specific time periods and user groups.

Control	Description
Date Range	Select a predefined range (for example, Last 14 days) or define a custom date range. All key metrics and charts update based on the selected period.
Segments	Use Choose Segments to filter data by specific user groups, devices, or other configured segments.

Overview Performance Chart

The Overview Performance section visualises search performance trends over time.

Section	Description
Metric selector	Choose which metric to plot on the chart (for example, Hits).
Compare	Compare one metric against another to analyze relative performance.
Trend toggle	Displays metric performance over time.
Funnel toggle	Shows the conversion flow from search to purchase.