Reports
The Reports section in the Unbxd Recommendation console helps you track the overall performance of your recommendation experiences. You can view impressions, clicks, carts, orders, and revenue generated by recommendations across your website.
This dashboard provides visual and tabular insights to understand how recommendations influence user engagement and drive revenue.
There are two sections for the Reports section:
Site Overview
This page summarizes the overall impact of recommendations on user behavior and revenue generation. It includes key metrics and performance trends that help you understand engagement patterns.
Refer to the table below to understand the key metrics available on the overview page:
| Metric | Description |
|---|---|
| Date Range and Comparison | You can select a Date Range to view performance for a specific period and compare it to analyze performance between two periods. |
| Download Report | You can download the report to export the performance summary in a CSV or Excel format. |
| Impressions | Total number of times recommendation widgets were displayed to users. |
| Clicks | Number of times users clicked on products displayed in recommendation widgets. |
| Carts | Number of products added to cart through recommendation widgets. |
| Orders | Number of purchases made from recommendation widgets. |
| Conversion Rate | Percentage of clicks that led to orders. This is calculated as (Orders / Clicks) * 100. |
| Revenue | Total revenue generated from recommendation-driven orders. |
Site Performance Chart
The Site Performance chart visually displays your key metrics over time.
You can perform the following activity:
- Select the key metric.
- Compare it against another metric using the v/s dropdown.
- Toggle between Daily, Weekly, or Monthly trends to analyze performance patterns.
This view helps identify trends in engagement and conversion driven by recommendations.
Page Report
The Page Report table breaks down recommendation performance by page type as below:
| Page Type | Description |
|---|---|
| Home Page | Performance of recommendation widgets displayed on the homepage. |
| Category Page | Metrics for recommendations on category listing pages. |
| Product Page | Performance of product-specific recommendations. |
| Cart Page | Engagement from recommendation widgets shown in the shopping cart. |
| Brand Page | Metrics for recommendations on brand-specific pages. |
Each row includes key metrics such as Impressions, Clicks, Carts, Orders, Conversion Rate, CTR, and Revenue for that specific page type.
TipYou can click on column headers to sort the table by metric values.
Conversion Chart
The Conversion Chart visually represents the user journey from impressions to orders. It is divided into four stages
- Impressions: Number of users who viewed the recommendation widgets.
- Clicks: Users who clicked on a recommended product.
- Carts: Users who added clicked products to their cart.
- Orders: Users who completed a purchase.
This chart helps identify drop-off points and assess overall funnel efficiency.
Example Insights
- A high number of impressions but low clicks may indicate the need to improve widget placement or product relevance.
- A high click-through rate (CTR) but low conversion rate may signal pricing or checkout friction.
- Tracking these over time helps optimize algorithms and templates for better engagement and sales.
Updated 17 days ago