Page Level Reporting

Overview

Page Level Reporting gives you performance insights for individual browse pages on your site (e.g., category or collection pages like "Dresses", "Swimwear", "Summer Fashion", etc.).

Instead of analyzing your site vageuly, this section helps you zoom into each page to evaluate how well it engages users.

Example

Imagine you’re an eCommerce merchandiser noticing a drop in revenue. You open Page Level Reporting and find that while the "Romper & Jumpsuits" page has high clicks and carts, its revenue/page view is low. This tells you to investigate that page’s product quality, pricing, or inventory issues, all based on the data insights.

Fields

Refer to the given table to know the descriptions for each fields.

FieldDescription
Browse PagesThe name or identifier of the browse page (e.g., “Tops”, “865”, “Dresses”).
Page ViewsTotal number of views the page received during the selected time frame.
ClicksTotal number of clicks on products from this page.
CartsNumber of times products from this page were added to users’ carts.
OrdersTotal orders placed that originated from this browse page.
Sale ThroughNumber of successful sales made from clicks on this page.
%ConversionsPercentage of visitors to the page who completed a purchase. Calculated as (Orders/Page Views)*100.
Click ThroughNumber of click-throughs on products from the page (duplicate of “Clicks”, possibly to show in parallel with CTR).
%CTRClick Through Rate: (Clicks/Page Views)*100, showing how engaging the page is.
Revenue/Page ViewsRevenue generated per page view. A critical metric for ROI. Higher values indicate higher monetization of that page’s traffic.