Introducing Recommendations

Drive engagement with AI-powered personalized suggestions.

Overview

Unbxd Recommendations help your online store automatically show the right products to the right people.
They use behavioral data like what a customer browses, adds to cart, or purchases to suggest items they’re more likely to want. This creates a faster, easier, and more personal shopping experience.


Why Recommendations Matter

A shopper visits your store and views a pair of wireless earbuds but doesn’t buy them. As they scroll, they see more earbuds and related accessories, cases, chargers, and pouches based on what others viewed or bought.

This isn’t random. It’s Unbxd Recommendations guiding discovery without needing another search.


What Can Recommendations Do?

Built-in Models

Unbxd comes with ready-to-use recommendation types like:

  • Similar Products – Show items similar to the one being viewed
  • Frequently Bought Together – Suggest what others usually buy with the current product
  • Trending Now – Highlight popular and timely products
  • Recently Viewed – Help users return to items they saw earlier
  • Top Sellers – Showcase best-selling products in a category

Personalized Suggestions

Unbxd tracks customer behavior (searches, views, purchases) and offers personalized suggestions—even for new or anonymous users using session-level data.

Smart Context

Recommendations adapt to context like:

  • Device type (mobile or desktop)
  • Location
  • Time of day
  • Page type (product, homepage, etc.)

This makes suggestions more relevant and effective.


Where Can You Use Recommendations?

You can add recommendation widgets across your site. Common placements include:

  • Product Listing Pages (PLPs) – Show popular or trending products
  • Product Detail Pages (PDPs) – Recommend similar or complementary items
  • Cart Page – Upsell accessories or bundle items
  • Homepage – Display trending or recently viewed products
  • Empty Search Pages – Offer alternatives when no results are found

How It Works with Your Site

There are three ways to integrate Unbxd Recommendations:

  1. JavaScript Integration – Add a lightweight script to instantly pull in recommendations
  2. API Integration – For headless or custom frontends, use REST APIs
  3. Platform Connectors – Prebuilt connectors for popular platforms like Shopify, Magento, and BigCommerce

Once integrated, everything—widget content, position, and styling—can be managed via the Unbxd dashboard. No developer intervention needed.


Why Use Unbxd Recommendations?

Here’s what you get from a technical perspective:

  • Fast Response – Handles large catalogs and high-traffic loads efficiently
  • Real-Time Learning – Continuously adapts based on live shopper behavior
  • Built-in A/B Testing – Test multiple strategies and optimize with data
  • Flexible Control – Use prebuilt logic or define your own strategies
  • Smart Fallbacks – Always shows relevant suggestions, even with minimal data
  • Custom Rules – Exclude products, restrict by inventory, or set business logic

Use Case

Enhancing Product Discovery for an Online Apparel Store

Scenario: An online apparel retailer aims to increase average order value and reduce cart abandonment.

  1. *Display Recommended for You sections based on past browsing and purchase history.
  2. Show Customers Also Bought and Similar Products to encourage user browsing on your site.
  3. Introduce complementary product suggestions, such as accessories or matching items, to promote other pages
  4. Send personalized emails featuring recently viewed items and product recommendations.
  5. Use analytics to analyze the effectiveness of recommendation strategies and make data-driven adjustments.

Result: The retailer experiences increased shopper engagement, higher average order values, and a reduction in cart abandonment rates.