Reports

The Reports section summarizes overall search & autosuggest performance of your website and allows you to take data-backed decisions to improve conversion on your website continuously. The analytics data collected on your website is aggregated and summarised in the form of reports to enable you to derive insights from the reports. The insights gained from Unbxd reports can be used to create marketing campaigns, configure search and autosuggest for improving conversions.

For example, you can identify zero result queries corresponding to a brand you do not carry and create a query rule to redirect the users to a landing page where similar products from different brands are displayed.

The reports section is divided into three parts:

1. Search
2. Autosuggest
3. AI Experiments

Campaign-Level Performance: User ID Handling

The Search API call must include a valid user ID to ensure campaign-level performance is displayed correctly on the console.

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Important

Campaign level metrics won't be available if uid integration is not done.

Users can pass any of the following in request headers/parameters:

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Note

User teams must update their Search API calls to include a valid User ID using one of the accepted headers or parameters.

Impact of Missing Integrations

1. If Request ID integration is not implemented or not passed correctly in the Search API request, then it can result in:

• Campaign metrics will be degraded or completely broken.
• Reporting accuracy will be compromised, making it impossible to track campaign performance.
• Downstream analytics and optimizations may fail.

2. If UID/User ID integration is missing, then it can result

• Several features tied to personalization, campaign attribution, and reporting will break.
• Search relevance and personalization will be negatively impacted.
• Revenue may be affected due to poor user experience and misattributed campaign performance.

Refer here for User ID integration.

Request ID is critical for accurate campaign reporting, and User ID (UID) is critical for personalization, campaign performance tracking, and revenue impact. Both must be correctly integrated in the Search API (and optionally Browse API) to ensure accurate reporting and optimal campaign outcomes.