Site
Overview
The Site tab gives an overview of how users are interacting with your e-Commerce browse pages. This includes key performance metrics like page views, click-throughs, and revenue, along with detailed product-level performance data.
Key Benefits
- Identify best-performing products for promotion.
- Spot non-performing products that need better imagery, titles, or categorization.
- Find content issues on browse pages such as, Zero Product Categories.
- Understand shopper behavior across different dates.
This document tells you each component of the Site report so you can confidently interpret the data and take action.
Key Metrics
At the top of the Site report, view a set of key summary metrics. These KPIs provide a bird’s-eye view of how effectively your product listings are performing. refer to the given table to know the metrics.
| Metric | Description |
|---|---|
| Page Views | Total number of times browse pages were viewed by users during the selected time range. |
| Click Through | Total number of product clicks made from browse pages. Reflects product engagement. |
| Cart Through | Total number of times products were added to the cart from browse pages. |
| Sale Through | Number of successful orders placed through products viewed on browse pages. |
| Revenue | Total revenue generated from orders placed via products viewed through browse pages. |
Trend Graph
The trend graph visually represents how one of the primary metrics (default: Page Views) changes over time within the selected duration.
Options
- Metric Selector: You can choose to plot
Views,Click Through,Cart Through, or any other key metric. - Comparison Mode (v/s): Allows for overlaying a secondary metric to compare trends.
- View Toggle: Switch between
Dailyand other intervals (if available). - Trend / Funnel Switch: Allows toggling between a trend view (line chart) and funnel view (conversion steps – not shown in this image).
The graph helps identify high-traffic and low-performance days, as seen in the spikes on June 28–29 and July 6–7, followed by flatlines on other days.
Zero Product Categories
This section identifies browse pages that currently do not display any products. These pages result in a poor user experience and can contribute to high bounce rates.
| Column | Description |
|---|---|
| Browse Pages | The page path or URL of the browse page. |
| Page Views | Number of visits that page received. |
Top 1000 Products Table
This section ranks products based on their performance on browse pages, helping you understand what items are performing best in terms of visibility and engagement.
| Column | Description |
|---|---|
| Product Name | The name of the product as listed on the browse page. |
| Product ID | Unique identifier assigned to each product. |
| Clicks | Total number of times the product was clicked from the browse page. |
| Carts | Number of times the product was added to the cart from the browse page. |
| Orders | Total number of orders placed for the product. |
Example:
-
Top Product: Ambrosio Dark Sage Green High-Low Maxi Skirt
- Clicks: 338
- Carts: 87
- Orders: 34
This product has a high click-through and decent conversion rate, making it one of the most effective items.
You can navigate through multiple pages of products (up to 1000) to analyze performance at scale.
Updated 18 days ago