Slot

Slotting allows you to showcase products on the search results page within specific slots based on the applied rule. Slots are created by defining a range of the slots to display a particular category of products.

But how is the category defined?

Create the attribute rule for it. To define slots, create a filter of selecting the category of products. For instance, the attribute rule can be ‘Gender equals to Women’. The category of products is selected and then the display positions of the products in the form of slots is defined.

While boosting lets us promote ranking of all the products satisfying a rule, slotting lets us promote products by defining the exact position of the selected products on the results page.

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Note

Slotting and Pinning rules can work alongside one another and with Boosting.

Common Applications of Slotting

• In case you have partnerships with some brands. You can create slots to allot specific positions for products of the brand
• New products/brands introduced in catalog can be given higher visibility in the initial phase by creating slots
• Displaying featured products for queries

If you want to promote a specific brand of mobile phones when your shopper searches for phones, you can specify the attribute ‘brand’ and mention the slot you’d want the phones to be displayed in. Only the products that satisfy all the attribute rules will be shown in the slot. Each slot group allows you to define 10 positions.

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Tips

To maximize the impact of slotting, we recommend you choose different slot ranges for different boost groups.

We create slots by choosing a range and selecting products for that range.

In this illustration, the first slot is reserved to display Lace Bras in stock. You can create slots according to their availability, brand, or color.

To slot products in an existing campaign:

1. In the Merchandise section, click START MERCHANDISING.
2. Click the Slot tab.
3. Specify the start and end positions of the slot range.
4. Select the field name from the dropdown list.
5. Select comparator based on the field (equal to, not equal to, contains, does not contain).

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Note

For the price field, comparator options are equal to, in between, more than, and less than.

6. Specify the value.
7. To add multiple attribute rules for the slot group, click Add attribute rule.
8. To create multiple slot groups, click .
9. Only the products that satisfy all the attribute rules will be shown in the slot. Each slot group allows you to define 10 positions.

You have successfully applied slot options to your campaign.

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Note

As a best practice, always choose different slot range for different boost group in order to get the desired arrangement of the results.