Self Serve 1.29

Recommendations: Smarter Algorithm Management, Built into One Unified Experience

Managing recommendation algorithms is now faster and simpler. The Recommendations experience has been redesigned into a single unified workspace, making it easier to create, manage, preview, and optimize algorithms without switching between multiple pages.

Feature	What's New
Unified Algorithm Workspace	Manage Core, Custom, and Global Filters from a single page with a unified create, edit, and preview experience.
Hybrid Algorithm Builder	Create hybrid algorithms with up to 3 primary algorithms and a configurable fallback strategy for improved stability and performance.
Cross-Sell & Complete the Look	Simplified rule creation with inline previews, faster product mapping, and guided configuration.
Category Selection	Browse and select category paths through a more intuitive, expandable category picker.
Preview Experience	Preview recommendations through a consistent interface across Algorithms and Experiences before publishing.
Bulk Uploads	Upload up to 50,000 rules and choose between Full Upload or Delta Upload for large-scale updates.
Algorithm Visibility	View algorithm status, type, linked experiences, activity history, and key metadata from one place.
Filtering & Sorting	Quickly find algorithms using filters for type, status, page type, creation date, and linked experiences.
Global Filters	Access and manage Global Filters directly from the Algorithms page without navigating to a separate screen.
Validation & Stability	Improved validation for fallback configurations, clearer filter applicability, and visual slot coverage for hybrid algorithms.

Why It Matters

Spend less time navigating between pages and more time optimizing recommendations. With a unified management experience, improved previews, scalable bulk operations, smarter configuration workflows, and stronger validation, you can build and manage recommendation strategies with greater speed, confidence, and reliability.

Read the new documentation below:

Note: Filter and Fallback documentation is now included in the Create Custom Algorithms guide.

Search: Every Shopper Conversation, Now One Click Away.

When a shopper asks your Shopping Assistant a question, you now have a full record of the exchange; searchable by User ID, replayable end-to-end, and ready to share with support or product.

Introducing Conversation History for the Shopping Assistant, under Reports.

What’s New

Added a Conversation List view with Conversation ID, User ID, page type, duration, and message count for every session.
Added full transcript replay with the products the assistant surfaced, alongside an AI Summary capturing shopper intent and resolution.
Added search, filter, and one-click Download Transcript — pull up any session in seconds and share it in one click.

Why It Matters

Faster support resolution: Look up a shopper’s exact session by User ID and respond with context, not guesses.
Sharper assistant tuning: See the real questions shoppers ask and use them to improve prompts and knowledge base coverage.
Confident AI oversight: Audit assistant responses against your catalog and policies, and share transcripts across teams in one click.

For more details, refer to our documentation:

Search: View Locked Product Variants Instantly in Search Preview

Checking which variant was locked on a product used to mean digging through rule configurations one by one. That's over. Variant lock status now shows right on the product card in Search Preview, so you know at a glance what your shoppers will see.

What's New

Variant lock indicators in Debug View show directly on each product card when a lock is active, so you can see which variant is locked without opening the rule.
No indicator, no lock. Products with no variant lock set stay clean, so the locked ones stand out immediately.
A consolidated view at the debug level means you can audit every active variant lock across your catalog in one pass, instead of checking rules individually.

Why It Matters

Before a big sale or a catalog audit, you need to know which variants are locked and where, fast. Now that information lives right on the product card, so you catch misconfigured locks before they reach your shoppers and keep every campaign showing exactly what you intended.

Learn more in the Variant Locking documentation.

Optimisation: Faster Global Delivery Through Akamai CDN

We've rolled out three connection level optimizations through Akamai CDN, globally, cutting the overhead on every request that reaches our servers.

What's New

0-RTT (Zero Round Trip Time) lets returning clients skip a full handshake, so repeat connections open faster.
HTTP/3 support is now live across the Akamai network, bringing faster and more reliable connections.
0-RTT with query parameters extends the speedup to requests that include query strings, not just plain requests.

Why It Matters

Together, these changes cut Turnaround Time (TAT) by around 50 ms globally, so your integrations feel noticeably faster with no changes needed on your end.

Note: This optimization applies only to clients connecting over TLS v1.3. Clients on an earlier TLS version won't see the improvement until they upgrade.