Overview

The Opportunities section is your intelligent search merchandising advisor within UNBXD. It automatically analyzes how shoppers are searching on your site and surfaces the areas where targeted actions can meaningfully improve clicks, conversions, and revenue.

Rather than leaving you to interpret raw data alone, the Opportunities screen translates search performance signals into clear, category-wise recommendations. This enables you to always know where to focus and what to do next.

Why It's Useful for Marketers

As a marketer, your goal is to make sure shoppers find what they're looking for — and complete their purchase. The Opportunities screen helps you:

• Quickly spot which search queries are underperforming and why
• Understand the potential conversion lift available if you act on each opportunity
• Take targeted merchandising actions — without needing to dig through raw analytics

Navigating Opportunities

1. Log in to your UNBXD dashboard
2. In the top navigation bar, click on Opportunities

You'll land directly on the Opportunities screen, with your data pre-loaded and ready to explore.

📘

Note

The Opportunities screen is available under both Search and Browse modules. Make sure you're in the right module (visible in the top-left of the navigation bar) before reviewing your data.

The Opportunities screen is organized into two key areas:

Left Panel: Opportunity Categories

What it does: The left panel lets you navigate between different types of search opportunities. Each category represents a distinct reason a query may be underperforming and points to a specific action you can take. Refer to the given table to know in brief.

How to use it: Click any category name in the left panel to filter the right content area to show only opportunities of that type. The currently active category is highlighted in blue.

Opportunity Summary Cards

At the top of each category view, you'll see a summary card for that feature. Each card gives you an at-a-glance snapshot of the business impact available if you act on the opportunities in that category.

Each card displays three key data points:

• Hits — The total number of searches associated with this opportunity type
• Current Conversion — Your site's current conversion rate for these queries
• Potential Conversion — The estimated conversion rate you could achieve by acting on the opportunity (shown in green with an upward arrow to indicate uplift)

Example as visible in the UI:

Translation Hits: 12,896 | Current Conversion: 13% | Potential Conversion: +18% ↑

AI Redirects Hits: 12,896 | Current Conversion: 24% | Potential Conversion: +19% ↑

These cards appear for every opportunity category.

Sub-Category Filter Tabs

What they do: Within each opportunity category, a set of tabs lets you further narrow down the queries displayed in the table. The tabs available are:

• All — Shows every query flagged under this category
• Zero Results — Queries that returned no search results at all
• Improve Recall — Queries that returned results, but shoppers didn't find what they wanted
• Multilingual — Queries where language or script differences may be causing a disconnect

How to use them: Click a tab to filter the table below it. The All tab is selected by default. Use the other tabs when you want to focus on a specific type of search gap — for example, click Zero Results to find all queries that are returning a blank page to shoppers.

---

4.4 Opportunities Table

What it does: The table is the core of the Opportunities screen. It lists individual underperforming queries with everything you need to understand their performance and decide on next steps.

Each row in the table shows:

At the end of each row, a View Opportunities link lets you drill into the details for that specific query.

Example as visible in the UI:

How to use it: Scan the table for queries with high Hits but low Conversion — these represent the biggest missed revenue opportunities. Click View Opportunities on any row to see the detailed insight and recommended action for that query.

---

4.5 Search

What it does: A search icon in the top-right of the content area lets you look up a specific query within the table.

When to use it: Use this when you want to check the status of a specific keyword — for example, a term flagged in a campaign report or raised by a customer.

---

4.6 Empty State

If no opportunities are detected for a given category or filter combination, the screen displays:

"No opportunities found"

This means UNBXD has not identified any significant performance gaps in that category for the current period. This is a positive sign — it means those queries are performing at or above the expected benchmark.

Interpreting Data & Metrics

Key Metrics Explained

What Makes a Query Underperforming?

UNBXD identifies a query as underperforming by comparing its Click-Through Rate (CTR) to the median CTR of similar queries in the same product category. If a query's CTR falls more than 10–20% below that median, it is flagged.

Example: The query "running shoes" has a CTR of 14%. The category median is 20%. With a 15% tolerance applied, the threshold is 17%. Since 14% is below 17%, the query is marked as underperforming.

This approach filters out minor fluctuations and ensures you're only seeing queries with a genuine, meaningful gap worth acting on.

How to Prioritize

1. High Hits + Low Conversion = Most urgent. Many shoppers are being let down.
2. High Potential Conversion uplift = Highest reward for your effort.
3. Zero Results queries = Fix these first — they represent a complete failure to serve the shopper.